Two mailer programs launched recently. Although I don't usually promote programs until I've tried them out for quite some time, I'm just excited to start using them so I'm sharing them here.
Showing posts with label effective email marketing. Show all posts
Showing posts with label effective email marketing. Show all posts
Sunday, November 6, 2011
Promoting via Mailers
First one is from Marty Petrizza, owner of Website Traffic Hog and Hot Website Traffic.. it's called Email Hog.
The other one is from John Bell, owner of Traffic Swirl and Fast Cash and Traffic.. it's called Viral List Builder Plus.
Thursday, November 3, 2011
4 Crucial Things You Need To Do To Build your List
Online marketing may have developed a sudden surge these past few years, but many in the know-how have felt its rise even from way back then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium has arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business in the business world.
The demand for online marketing tips and strategies has drastically grown and a new form of business has been born, Internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your site in a more cost-free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials. Materials take the form of newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who want to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer. This is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time. It takes time to build and collect names and addresses. It requires a bit of patience and some strategies indeed, but in doing this, you open your site and your business to a whole new world of target market. If increased traffic and good profits are what you want, an opt-in list will do wonders for your business venture.
There are many sources and articles on the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how many diverse methods there are, there are always some crucial things to do to build your list. Here are four of them.
1) Put up a good web form on your site. Try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she likes, he/she needs a form to opt in so there's less likely for him/her to forget about your website.
You need an autoresponder service for the opt in form. You can create your campaign in your autoresponder. Customize the opt in form, which usually includes name and email address of potential subscribers. Adding some giveaway reports or e-books is a plus factor to encourage sign-ups.
2) As mentioned in the first tip, make your homepage very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy.
3) Provide good service and products. A repeat customer is more likely to bring in more business. Every now and then, a satisfied customer will recommend a business. Word of mouth advertising and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have to offer.
4) Keep a clean and private list. Don't spam your list. Never lose your customers' trust. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
The demand for online marketing tips and strategies has drastically grown and a new form of business has been born, Internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your site in a more cost-free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials. Materials take the form of newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who want to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer. This is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time. It takes time to build and collect names and addresses. It requires a bit of patience and some strategies indeed, but in doing this, you open your site and your business to a whole new world of target market. If increased traffic and good profits are what you want, an opt-in list will do wonders for your business venture.
There are many sources and articles on the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how many diverse methods there are, there are always some crucial things to do to build your list. Here are four of them.
1) Put up a good web form on your site. Try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she likes, he/she needs a form to opt in so there's less likely for him/her to forget about your website.
You need an autoresponder service for the opt in form. You can create your campaign in your autoresponder. Customize the opt in form, which usually includes name and email address of potential subscribers. Adding some giveaway reports or e-books is a plus factor to encourage sign-ups.
2) As mentioned in the first tip, make your homepage very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy.
3) Provide good service and products. A repeat customer is more likely to bring in more business. Every now and then, a satisfied customer will recommend a business. Word of mouth advertising and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have to offer.
4) Keep a clean and private list. Don't spam your list. Never lose your customers' trust. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
Thursday, October 27, 2011
Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.
Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.
The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.
Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.
Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.
The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.
Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.
The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.
Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.
Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.
The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.
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